Usually, at some point, real estate investors reach a point where they are either ready to be done or they are desperate to get out. In this post, I’ll share how the right agent can help liquidate your real estate portfolio with less stress.
Maybe you’ve had your fill of negative cash flow, bad tenants, and expensive repairs (been there), or maybe you’re just ready to move on, having achieved your goals. Hiring an experienced agent agent can handle the process of selling your real estate investment properties with fewer hick-ups along the way.
Whatever the reason, many investors eventually reach a point at which they want to liquidate their portfolio. If that describes you, here are a few sound reasons why you need to work with the right agent to liquidate your portfolio in Roseburg.
The Right Agent Has Niche Knowledge
If you really need to liquidate your portfolio in Roseburg, you don’t want a generalist or an average agent because an average agent is, well, just average usually. I’ve been doing this long enought to tell you there are a ton of part-time dabblers in the real estate business.
When considering selling real estate investment properties, a dabbler shouldn’t be “good enought,” even if you know the person. After all, you wouldn’t trust a dabbler or part-timer to handle your other financial matters, would you?
Of course not, you need an agent with specialized niche knowledge and experience in your particular market, specifically the selling and investment market.
The right agent will know your market niche and will already have a number of buyer contacts, usually other investors who are ready to buy investment properties at fair value.
A really great agent will have the ability to send out an email blast, video, and phone messages to get the word out to numerous buyers immediately. With this kind of agent who has the niche expertise and contacts, you may even have, if your price is reasonable, an offer and a contract within just a day or two.
The Right Agent Can Help You Price Right
An agent can also help you liquidate your portfolio in Roseburg by helping you price it right (and again this is owing in large part to the fact that he/she knows the local niche market). Your agent will already have a good idea of what your properties are worth, the fair market value, and can assist you in pricing to sell for liquidation purposes based on your individual needs.
Liquidating doesn’t automatically mean “fire sale” prices. You definitely want to get the best price you can, and that will be the goal of the right agent. Pricing is the number one most improtant key when selling.
If you price too high, your properties will require more time on the market, will likely require price reductions, or may not sell at all. Price too low, and you’ll leave money on the table. It’s not always easy to find that sweet spot, especially when attempting to liquidate a portfolio of investment properties. This is where communicating your needs to your agent is critical.
Keep in mind, if you are targeting other investors, that often times requires some specialized knowledge of wholesale pricing. The price you get going this route may not be as high, but it generally means a faster sale and cash liquidation. The right agent can be a genuine asset here.
Want to learn more about wholesaling and cash sales, visit my investment site.
The Right Agent Can Assist You With Marketing
The process required to efficiently liquidate your portfolio in Roseburg usually requires no small amount of savvy marketing skill for a wider audience reach. This is where the experience of a good agent can really prove their worth.
Your agent can help you get maximum exposure in order to help you liquidate quickly, which is usually the goal for investors who want to liquidate. More exposure, more potential buyers, and a better chance of getting an acceptable offer fast.
Besides having access to the standard listing sites (including the MLS) that you won’t have access to, a great agent can assemble the necessary selling information about your properties and even write the ads. The right agent will likely have a team with a designated marketing and administrative person.
Thee right agent will know how to leverage social media and video, two very powerful sales tools today. Your agent will be competent to effectively deploy the best strategies for sites like Trulia, Craigslist, Instagram, and YouTube.
If you’ve reached the point where you want or need to liquidate your portfolio in Roseburg, you’ll find that hiring the right real estate agent is truly a must and it all starts with the interviewing process.
Take your time and make sure you have confidence in your agent’s abilities to do all of the things I mentioned in this short post. Get experience and know-how working on your side.
It has taken a long time, attention, and hard work to build a successful real estate portfolio. When it comes time to liquidate your real estate portfolio in Roseburg, make sure you choose the right agent with niche knowledge, pricing acumen, and marketing skills.