Are agents really worth that 6% commission? I’ve heard many home sellers complain about how paying a commission can take a big bite out of the sale price. I totally understand and would probably feel the same way if I were in the seller’s shoes. But are those complaints justified? In most cases . . . no. The value a good agent brings is actually usually worth much more than he/she charges in commissions. So let’s see what those commissions really buy you when selling your house in Roseburg.
Pricing your home correctly is the best marketing tool for selling your house. Well, it certainly can be if you price in line with fair market value and competitively, which a good agent helps you do. In fact, some in the real estate industry experts go so far to say that “pricing a home properly is bar none the most important thing” agents do for sellers.
When selling, pricing a home properly is bar none the most important thing.
These same experts o on to say: “Understanding how to price a home is one of an agent’s most valuable skills. Smart sellers should be looking for agents who sell homes for close to the original listing price.” A good agent will recommend a solid listing price that is accurate, and not just tell a seller what they want to hear to get a listing. Unfortunately, some agents do this.
Pricing correctly takes a good amount of training, knowledge of market trends, and understanding of comparable listings, pendings, and recent sales on the agent’s part. So when you look at the commission in light of the agent’s pricing skill when selling your house in Roseburg, you’re definitely getting a value.
Entering a listing into RMLS and Zillow and pounding a sign in the yard is not effective marketing. In any market, an aggressive, wide-reaching marketing plan is very important, especially if you want a relatively fast sale and top dollar. Marketing, another thing those commissions buy you when selling your house in Roseburg. Make sure you ask your agent about how they plan to market your home before signing a listing, very important. Think about it this way, if nobody knows about your house for sale, you won’t get top dollar offers, if any offers at all.
And, today, real estate marketing means primarily online marketing. The internet is where your home buyers will be to discover your home. . . . so that is where we must focus. Make sure your agent is versed on how to get the word out using all available marketing channels, not just the Multiple Listing Service (MLS) and Zillow. Ideally, your agent should have a website that draws traffic and showcases all their properties for sale. Your agent should also know how to leverage all social media channels to cast an even wider marketing net – for example, Facebook, Instagram, LinkedIn, and YouTube.
That is what those commissions are buying you when selling your house in Roseburg.
This is a big one After we nail down pricing your home correctly and marketed it effectively, you’ll begin to get offers. But you can’t just accept any offer or even the highest offer. Some buyers, even though they make a high offer, aren’t qualified or serious. There is nothing more frustrating than losing a buyer 2 or 3 weeks after going pending!
That’s another thing your agent will help you with – making sure buyers/bidders have been pre-qualified and can actually get the necessary financing. Otherwise, you may be wasting your time with mere tire kickers. My team highly recommends that the potential buyer provides a pre-approval letter in place of a pre-qualification letter. If you would like to know the difference, ask me here.
Negotiating the Best Deal
Negotiations – that’s where your agent really earns their commission. Negotiating the best deal and the best terms is a skill that requires experience, knowledge, and a good helping of natural talent. Truth is, everyone is not cut out to be a good negotiator, and not all real estate agents are great at negotiating either.
The best agents will go out of their way to fight hard to get the very best terms and conditions for their clients. This is what they are paid to do. A great real estate agent will never think about their pocketbook but will put their client’s needs ahead of their own. They will look out for what makes the most sense for their client. This is how the Sky Team agents operate.
If you’ve ever wondered whether paying the agent’s commission was worth it for selling your Roseburg house, your agent’s negotiating expertise should be the answer. Make sure this one is on the list of questions when interviewing listing brokers.
Attending Inspections and Appraisals
Your agent should also be willing to be present at inspections and appraisals when you can’t or don’t want to. Our job is to lower your stress level and handle the various inconveniences of selling. Being present is not required, but it’s a good idea for the seller or their representative to be present during these important happenings.
During inspections, your agent can keep track of everything that is said, be in the loop at possible “red flags,” and keep things in perspective should the buyer ask for concessions based on the inspection. Some requests may be reasonable and others may not. Believe it or not, asking for non-lender required upgrades is a common occurrence. When a seller has a representative there and can see everything in person, they can protect a seller from those unreasonable requests.
It’s important for your agent to attend the appraisal to answer the questions the appraiser has and make sure they understand the facts about the home and terms of the sale. Often times the appraiser needs feedback from someone who knows the house and market to do their job. Your agent should be there to help clarify any confusion. Our team certainly would be. In many instances, your [agent] will be the best qualified to answer an appraiser’s questions.
Finally, when selling your house in Roseburg, those commissions are buying you some peace of mind during that final, anxiety-ridden, and often times whirlwind event called closing. I refer to this as the “good table” because this is the table we work toward through the listing and escrow process… it’s where you sign closing documents!
This is where your agent will tie up all the loose ends and help you finalize the whole process. There’s a lot to take care of right before closing and a host of confusing legal technicalities during closing. Do you see how using a good real estate professional can make your life easier on yourself when selling a house in Roseburg?